Dear architect, would you like more of the ‘right’ kind of clients? Well, if you are hoping the web will help you with this goal, let me give you a tip: your website sucks. I know, it isn’t a very polite thing to say. But I’m helping architects here, not trying to be the best-liked [...]
March 8, 2012
BIM for Small Projects? Case Studies
When we read about BIM, it’s usually about large firms doing large projects: SOM, HOK, skyscrapers in Australia, airports in Japan, etc. We don’t often hear about small cabins in Minnesota or restaurants in Maryland done by tiny firms. As one of the panelists for the AIA-TAP webinar on BIM for small projects, I am [...]
March 3, 2012
BIM for Small Projects
You’ve heard of BIM (Building Information Modeling). Perhaps you are using Revit, ArchiCAD or Vectorworks in your office. Perhaps you are not. If you aren’t, perhaps it is because you don’t have the time or incentive to learn an entirely new technology. Perhaps you have considered switching to this technology but just can’t figure out [...]
December 16, 2011
Build Your Website Part III: The 10 Minute Website
Wondering how to get your firm’s website up and running in less than 10 minutes? Try my favorite, easy to use website tool – WordPress. A blog running WordPress (or another CMS) should be tops in any architect’s arsenal of social media tools. It’s worth playing around with at the very least. To start out, [...]
November 30, 2011
How Do Architects Add Value?
Anonymous Developer: We’ve had a lot of delays. We’ve run over schedule by almost a year. Me: Oh yeah? What’s the problem? Permits? Developer: Yeah, permits, plancheck…well, and the architect. (My ears perk up – he doesn’t know I’m an architect) Me: Huh. What happened? Did the architect mess something up? Developer: Well, I like [...]
November 16, 2011
Is Marketing against your Ethics?
I recently came across the following post while browsing an AIA forum: By TOI, August 5, 2011 @ 7:38 am Social media has no place in architecture – it’s a gentleman’s profession in which you don’t promote yourself or advertise. Hanging your shingle up and doing exceptional work should be enough. Now I don’t know [...]
October 20, 2011
Spec Work? My Dirty Little Secret
I have a confession to make: I recently did some free work for a local contractor, and this wasn’t the first time. Can you forgive me? Whew, it feels good to get that off of my chest. Ok, so my tongue is firmly planted in my cheek. But it is true, I did give away a freebie, [...]
September 29, 2011
Unemployed Architect: Turning Fear into Success
Meet Pat. Pat was laid off as an intern from a California architecture firm in 2008. But instead of sitting out the slump or trying to find another job, Pat turned his back on architecture and used this reversal in fortune to launch a successful career as an internet marketer and blogger. Now, less than [...]
August 31, 2011
Build Your Website Part I: WordPress Software
Hi, Enoch here. Today I’m going to give a brief intro to WordPress for all of you architects out there who may be wondering what WordPress is. I’ll be showing some of it’s capabilities and how you can use it for your website. If you’ve been researching how to launch a website for your architecture [...]
August 30, 2011
My Favorite Revit 2012 Feature
So now that Revit 2012 has been out for a while, and I’ve explored it, though not used it heavily, I thought I’d share with you my favorite feature. This feature is often overlooked, but it is a really awesome and convenient way to export your families to text files. Even better, you can open [...]
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I'm Enoch and I curate Business of Architecture. I'm a registered architect and web enthusiast. My aim here is to help architects heighten the visibility of their firms through the web and technology tools. Read More...
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October 30, 2011
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