Wondering how to get your firm’s website up and running in less than 10 minutes? Try my favorite, easy to use website tool – WordPress. A blog running WordPress (or another CMS) should be tops in any architect’s arsenal of social media tools. It’s worth playing around with at the very least. To start out, [...]
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How Do Architects Add Value?
November 30, 2011
Anonymous Developer: We’ve had a lot of delays. We’ve run over schedule by almost a year. Me: Oh yeah? What’s the problem? Permits? Developer: Yeah, permits, plancheck…well, and the architect. (My ears perk up – he doesn’t know I’m an architect) Me: Huh. What happened? Did the architect mess something up? Developer: Well, I like [...]
Is Marketing against your Ethics?
November 16, 2011
I recently came across the following post while browsing an AIA forum: By TOI, August 5, 2011 @ 7:38 am Social media has no place in architecture – it’s a gentleman’s profession in which you don’t promote yourself or advertise. Hanging your shingle up and doing exceptional work should be enough. Now I don’t know [...]
Dear Architect, Your Website Sucks
October 30, 2011
Dear architect, would you like more of the ‘right’ kind of clients? Well, if you are hoping the web will help you with this goal, let me give you a tip: your website sucks. I know, it isn’t a very polite thing to say. But I’m helping architects here, not trying to be the best-liked [...]
Spec Work? My Dirty Little Secret
October 20, 2011
I have a confession to make: I recently did some free work for a local contractor, and this wasn’t the first time. Can you forgive me? Whew, it feels good to get that off of my chest. Ok, so my tongue is firmly planted in my cheek. But it is true, I did give away a freebie, [...]
Unemployed Architect: Turning Fear into Success
September 29, 2011
Meet Pat. Pat was laid off as an intern from a California architecture firm in 2008. But instead of sitting out the slump or trying to find another job, Pat turned his back on architecture and used this reversal in fortune to launch a successful career as an internet marketer and blogger. Now, less than [...]
Build Your Website Part I: WordPress Software
August 31, 2011
Hi, Enoch here. Today I’m going to give a brief intro to WordPress for all of you architects out there who may be wondering what WordPress is. I’ll be showing some of it’s capabilities and how you can use it for your website. If you’ve been researching how to launch a website for your architecture [...]
Business of Architecture now Launched!
August 1, 2011
Hello, and welcome to the BusinessofArchitecture! I just launched this site, and I am offering a special gift for those who sign up to receive updates. The gift is the e-book “Social Media for Architects”. This book is a great primer on what social media is and how it may benefit you as an architect. [...]



December 16, 2011
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